Experience Nature’s Goodness | JBS USA | Sustainability Report

Grass Run Farms

Experience Nature’s Goodness

In the U.S., we have created an educational program focused on grass fed production. “Experience Nature’s Goodness” is an annual event to give our customers the opportunity for a farm-to-fork experience. The experience provides a deep-dive into domestic and imported grass fed beef production, consumer demand, a full carcass cutting and new product demonstration by a Texas Tech University meat scientist and a farm tour of a Grass Run Farms beef producer. Customers have the opportunity to taste various Grass Run Farms products throughout the entire event.